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Brand Guidelines
Hi there!
This manual provides guidelines for how the Multicopy brand is communicated in different channels and in different applications. Large details and small – all are equally important for overall impression and identity. Multicopy is a part of Sylvamo and therefore much more than what is described in this manual. Multicopy’s brand is the sum of the series’ products, the group, the employees and the visual expression in both words and pictures. All of us who work with marketing and exposure must help out in consistently communicating the right image of the brand. An image that represents both Multicopy and Sylvamo.
Logotype
There are three variants of the logo:
standard logo, colour logo and black logo.
Standard logo
• Standard version for most application areas
• Used as often as possible
• Primarily placed on green background but even on other colours and images
Colour logo
• Alternative for when the standard logo cannot be used
• Used only on light backgrounds
Black logo
• Alternative when colour cannot be printed or represented in any other manner
STANDARD LOGO
COLOUR LOGO
BLACK LOGO
Font - specifications
Primary font
We use two font weights from Helvetica Neue, 55 Roman and 75 Bold including italics.All material produced must follow this manual and use Helvetica Neue as the font. The font is available as OpenType, which works both for PCs and Macs.
Note:
If Helvetica Neue cannot be used, Arial can be used instead. This applies only to internal use for Power-Point and Office templates.
PRIMARY FONT
Helvetica Neue LT Com
75 BOLD
ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ
abcdefghijklmnopqrstuxyzåäö
123456789 @!”/().,;:?!
55 ROMAN
ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ
abcdefghijklmnopqrstuxyzåäö
123456789 @!”/().,;:?!
Colours
Multicopy’s primary colour is green. Always try to include the colour green in our com-munication. It can work as a background, graphics or illustrations.
Be sure to balance the colour with typography, image, white and other colours in our palette to achieve an airier and lighter impression.
Colours – variants
Multicopy primarily utilises 6 colours for all its communication. Even if the base is green, the other colours have clear functions and application areas.
Multicopy-green
Used in the logo, backgrounds, illustrations, graphics, etc. The primary bearer of the brand and the Multicopy product.
Multicopy Zero - dark green
Used primarily to promote Multicopy Zero as a product. But it can also be used in backgrounds, illustrations, graphics, etc.
Multicopy Presentation - violet
Used primarily to promote Multicopy Presentation as a product. But it can also be used in illustrations, graphics, etc.
Light green
Light green – Complementary colour used in backgrounds, illustrations, graphics, etc.
Light violet
Complementary colour used in details, splashes, illustrations, graphics, etc.
Black and white
Used in text, illustrations, graphics, etc.
Light green
Light green – Complementary colour used in backgrounds, illustrations, graphics, etc.
Light violet
Complementary colour used in details, splashes, illustrations, graphics, etc.
Black and white
Used in text, illustrations, graphics, etc.
MULTICOPY GREEN
PMS 356 C
CMYK 90 25 100 10
RGB 0 122 51
HEX #007A33
DARK GREEN
PMS 5535 C
CMYK 79 34 62 84
RGB 24 48 40
HEX #183028
LIGHT GREEN
PMS 361 C
CMYK 75 0 100 0
RGB 67 176 42
HEX #43B02A
LIGHT VIOLET
PMS 242 C
CMYK 32 100 11 41
RGB 128 34 95
HEX #80225F
DARK VIOLET
PMS 262 C
CMYK 58 92 12 54
RGB 81 40 79
HEX #51284F
BLACK
PMS Black C
CMYK 0 0 0 100
RGB 0 0 0
HEX #000000
WHITE
PMS White C
CMYK 0 0 0 0
RGB 255 255 255
HEX #FFFFFF
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