Brand Guidelines

Hi there!

This manual provides guidelines for how the Multicopy brand is communicated in different channels and in different applications. Large details and small – all are equally important for overall impression and identity. Multicopy is a part of Stora Enso and therefore much more than what is described in this manual. Multicopy’s brand is the sum of the series’ products, the group, the employees and the visual expression in both words and pictures. All of us who work with marketing and exposure must help out in consistently communicating the right image of the brand. An image that represents both Multicopy and Stora Enso.

Download our brand guidelines as a pdf

Logotype

There are three variants of the logo:

standard logo, colour logo and black logo.

Standard logo

• Standard version for most application areas

• Used as often as possible

• Primarily placed on green background but even on other colours and images

Colour logo

• Alternative for when the standard logo cannot be used

• Used only on light backgrounds

Black logo

• Alternative when colour cannot be printed or represented in any other manner

STANDARD LOGO

COLOUR LOGO

BLACK LOGO

Font - specifications

Primary font

We use two font weights from Helvetica Neue, 55 Roman and 75 Bold including italics.All material produced must follow this manual and use Helvetica Neue as the font. The font is available as OpenType, which works both for PCs and Macs.

Note:

If Helvetica Neue cannot be used, Arial can be used instead. This applies only to internal use for Power-Point and Office templates.

PRIMARY FONT

Helvetica Neue LT Com

75 BOLD

ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ

abcdefghijklmnopqrstuxyzåäö

123456789 @!”/().,;:?!

55 ROMAN

ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ

abcdefghijklmnopqrstuxyzåäö

123456789 @!”/().,;:?!

Colours

Multicopy’s primary colour is green. Always try to include the colour green in our com-munication. It can work as a background, graphics or illustrations.
Be sure to balance the colour with typography, image, white and other colours in our palette to achieve an airier and lighter impression.

Colours – variants

Multicopy primarily utilises 6 colours for all its communication. Even if the base is green, the other colours have clear functions and application areas.

Multicopy-green

Used in the logo, backgrounds, illustrations, graphics, etc. The primary bearer of the brand and the Multicopy product.

Multicopy Zero - dark green

Used primarily to promote Multicopy Zero as a product. But it can also be used in backgrounds, illustrations, graphics, etc.

Multicopy Presentation - violet

Used primarily to promote Multicopy Presentation as a product. But it can also be used in illustrations, graphics, etc.

Light green

Light green – Complementary colour used in backgrounds, illustrations, graphics, etc.

Light violet

Complementary colour used in details, splashes, illustrations, graphics, etc.

Black and white

Used in text, illustrations, graphics, etc.

Light green

Light green – Complementary colour used in backgrounds, illustrations, graphics, etc.

Light violet

Complementary colour used in details, splashes, illustrations, graphics, etc.

Black and white

Used in text, illustrations, graphics, etc.

MULTICOPY ZERO - DARK GREEN

PMS 356 C
CMYK 90 25 100 10
RGB 0 122 51
HEX #007A33

MULTICOPY ZERO - DARK GREEN

PMS 5535 C
CMYK 79 34 62 84
RGB 24 48 40
HEX #183028

MULTICOPY PRESENTATION - VIOLET

PMS 262 C
CMYK 58 92 12 54
RGB 81 40 79
HEX #51284F

LIGHT GREEN

PMS 361 C
CMYK 75 0 100 0
RGB 67 176 42
HEX #43B02A

Light VIOLET

PMS 242 C
CMYK 32 100 11 41
RGB 128 34 95
HEX #80225F

BLACK

PMS Black C
CMYK 0 0 0 100
RGB 0 0 0
HEX #000000

WHITE

PMS White C
CMYK 0 0 0 0
RGB 255 255 255
HEX #FFFFFF